TikTok Marketing research: A Systematic Review of Trends, Theories and a Proposed Future Agenda

Nie, J., Ashiq, R. and Hur, E. TikTok Marketing research: A Systematic Review of Trends, Theories and a Proposed Future Agenda. In: British Academy of Management Conference, 2025, 03-05 Sep 2025, University of Kent, UK. (Unpublished)

Metadata

Item Type: Conference or Workshop Item
Authors/Creators:
  • Nie, J.
  • Ashiq, R.
  • Hur, E.
Copyright, Publisher and Additional Information:

This is an author produced version of a conference presentation originally presented at BAM Conference 2025.
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 10 Oct 2025 15:20
Last Modified: 10 Oct 2025 15:20
Status: Unpublished
Open Archives Initiative ID (OAI ID):

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