From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category

Marsden, J. orcid.org/0000-0002-4407-3389, Oguz, E., Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (Cover date: Summer 2024) From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category. Journal of Brand Strategy, 13 (1). pp. 72-83. ISSN 2045-855X

Abstract

Metadata

Item Type: Article
Authors/Creators:
Keywords: copycat packaging; dupes; imitator brands; look-alike brands; me-too brands
Dates:
  • Published: 1 January 2024
  • Accepted: 7 November 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
The University of Leeds > Faculty of Engineering & Physical Sciences (Leeds) > School of Mechanical Engineering (Leeds) > Institute of Engineering Systems and Design (iESD) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Jan 2024 13:56
Last Modified: 30 Jul 2024 14:32
Published Version: https://www.ingentaconnect.com/contentone/hsp/jbs/...
Status: Published
Publisher: Henry Stewart Publications
Open Archives Initiative ID (OAI ID):

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