Patchwork in Fashion: Comparative Analysis of Perceptions and Preferences between Fashion Design Students and General Consumers in China

Patchwork techniques, rooted in the practical reuse of fabric scraps, have become a significant element of contemporary fashion, celebrated for their sustainability and aesthetic appeal. This study examines the differing perceptions and preferences for patchwork between fashion design students and general consumers in China. Using a mixed-methods approach, including surveys and interviews across nine major cities, the research reveals that fashion design students are more familiar with and appreciative of patchwork, viewing it as a platform for creative expression and sustainability. In contrast, general consumers recognize the aesthetic and sustainable benefits but are more concerned with practicality and cost. The study suggests that education plays a crucial role in shaping positive attitudes toward patchwork and that increasing consumer awareness, along with reducing production costs, could enhance the broader adoption of patchwork techniques in mainstream fashion. These insights offer valuable guidance for designers and marketers aiming to integrate sustainable practices into fashion.