Implementing Event Marketing for Fashion Brand Communication: A Theoretical Discussion

Peng, Q. orcid.org/0000-0003-2761-1189 (2025) Implementing Event Marketing for Fashion Brand Communication: A Theoretical Discussion. In: 2025 Global Marketing Conference at Hong Kong. 2025 Global Marketing Conference at Hong Kong, 24-27 Jul 2025, Hong Kong. Global Alliance of Marketing & Management Associations, Changwon, South Korea, pp. 899-905. ISSN: 1976-8699.

Abstract

Metadata

Item Type: Proceedings Paper
Authors/Creators:
Keywords: Event Marketing, Fashion Brand Communication, Brand Experiences, Personal Connection, Consumer Emotion, Event Planning
Dates:
  • Published: July 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 03 Feb 2026 10:52
Last Modified: 03 Feb 2026 16:11
Published Version: http://gmcproceedings.net/html/sub3_01.html?code=4...
Status: Published
Publisher: Global Alliance of Marketing & Management Associations
Identification Number: 10.15444/GMC2025.11.04.06
Open Archives Initiative ID (OAI ID):

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