The impacts of product-focused versus cause-focused green advertising on consumers’ warm emotion, perceived skepticism and brand attitude for luxury fashion brands

Wu, S., Logkizidou, M. and Sinha, P. orcid.org/0000-0003-4384-9429 (2024) The impacts of product-focused versus cause-focused green advertising on consumers’ warm emotion, perceived skepticism and brand attitude for luxury fashion brands. In: 2024 Global Fashion Management Conference at Milan, 11-14 Jul 2024, Milan, Italy.

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Item Type: Conference or Workshop Item
Authors/Creators:
Dates:
  • Published: July 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 29 Sep 2025 10:26
Last Modified: 29 Sep 2025 10:26
Published Version: http://gfmcproceedings.net/html/sub3_01.html?code=...
Status: Published
Publisher: Global Alliance of Marketing and Management Associations
Identification Number: 10.15444/gfmc2024.04.01.05
Open Archives Initiative ID (OAI ID):

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