Maintaining Brand Authenticity Through Rebranding: A Case Study of Ponda.bio

Ashiq, R. orcid.org/0000-0002-1262-9848 and Carnie, B. (Accepted: 2025) Maintaining Brand Authenticity Through Rebranding: A Case Study of Ponda.bio. Fashion Practice. ISSN 1756-9370 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Dates:
  • Accepted: 14 May 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 19 May 2025 13:58
Last Modified: 19 May 2025 13:58
Status: In Press
Publisher: Taylor & Francis
Open Archives Initiative ID (OAI ID):

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