“Did you know that…” – Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store

Grassi, A orcid.org/0000-0002-7656-0480 (2023) “Did you know that…” – Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store. In: Global Marketing Conference Proceedings. 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. Global Alliance of Marketing & Management Associations, pp. 808-809. ISSN: 1976-8699 EISSN: UNSPECIFIED

Metadata

Item Type: Proceedings Paper
Authors/Creators:
Keywords: Fashion Retailing; Social Sustainability; Brand Purpose
Dates:
  • Accepted: 27 March 2023
  • Published (online): 30 July 2023
  • Published: 30 July 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 24 May 2023 14:15
Last Modified: 01 May 2024 09:26
Status: Published
Publisher: Global Alliance of Marketing & Management Associations
Identification Number: 10.15444/GMC2023.09.06.05
Open Archives Initiative ID (OAI ID):

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