Case Study: It’s been emotional – The neuroscience of irrational consumer decision-making in luxury fashion

Moore, E orcid.org/0000-0003-4440-5969 (2022) Case Study: It’s been emotional – The neuroscience of irrational consumer decision-making in luxury fashion. In: Solomon, M. R. and Morad, M., (eds.) Fashion and Luxury Marketing. Sage Publications Limited , London, UK , pp. 202-208. ISBN: 9781526419248

Abstract

Metadata

Item Type: Book Section
Authors/Creators:
Editors:
  • Solomon, M. R.
  • Morad, M.
Keywords: Business & Economics
Dates:
  • Published (online): April 2022
  • Published: April 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 14 Aug 2025 07:48
Last Modified: 14 Aug 2025 08:17
Published Version: https://uk.sagepub.com/en-gb/eur/fashion-luxury-ma...
Status: Published
Publisher: Sage Publications Limited
Open Archives Initiative ID (OAI ID):

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