Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data

Guo, B and Sismeiro, C (2020) Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data. In: Advances in Consumer Research. 50th Annual Conference of the Association for Consumer Research (ACR 2019), 17-20 Oct 2019, Atlanta, Georgia, USA. Association for Consumer Research, pp. 608-609. ISSN: 0098-9258 EISSN: UNSPECIFIED

Metadata

Item Type: Proceedings Paper
Authors/Creators:
  • Guo, B
  • Sismeiro, C
Copyright, Publisher and Additional Information:

This work is copyrighted by The Association for Consumer Research. Uploaded in accordance with the publisher's self archiving policy.
Dates:
  • Accepted: 20 June 2019
  • Published: May 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 27 Sep 2019 15:12
Last Modified: 09 Jul 2020 14:29
Published Version: https://www.acrwebsite.org/volumes/2552159/volumes...
Status: Published
Publisher: Association for Consumer Research
Related URLs:
Open Archives Initiative ID (OAI ID):

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