Wu, S., Logkizidou, M. and Sinha, P. orcid.org/0000-0003-4384-9429 (2024) The impacts of product-focused versus cause-focused green advertising on consumers’ warm emotion, perceived skepticism and brand attitude for luxury fashion brands. In: 2024 Global Fashion Management Conference at Milan, 11-14 Jul 2024, Milan, Italy.
Metadata
Item Type: | Conference or Workshop Item |
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Authors/Creators: |
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Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Date Deposited: | 29 Sep 2025 10:26 |
Last Modified: | 29 Sep 2025 10:26 |
Published Version: | http://gfmcproceedings.net/html/sub3_01.html?code=... |
Status: | Published |
Publisher: | Global Alliance of Marketing and Management Associations |
Identification Number: | 10.15444/gfmc2024.04.01.05 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:231705 |
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