Propensity score modeling for business marketing research

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (Accepted: 2025) Propensity score modeling for business marketing research. Industrial Marketing Management. ISSN 0019-8501 (In Press)

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Item Type: Article
Authors/Creators:
Copyright, Publisher and Additional Information:

This is an author produced version of an article accepted for publication in Industrial Marketing Management, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: propensity score modeling; review; results assessment; guidelines
Dates:
  • Accepted: 19 March 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 Mar 2025 14:09
Last Modified: 26 Mar 2025 14:09
Status: In Press
Publisher: Elsevier
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 9: Industry, Innovation, and Infrastructure
Open Archives Initiative ID (OAI ID):

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