Propensity score modeling for business marketing research

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (2025) Propensity score modeling for business marketing research. Industrial Marketing Management, 127. pp. 14-28. ISSN 0019-8501

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Item Type: Article
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© 2025 The Authors. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Propensity score modeling, Review, Results assessment, Guidelines
Dates:
  • Accepted: 19 March 2025
  • Published (online): 27 March 2025
  • Published: May 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 Mar 2025 14:09
Last Modified: 07 Apr 2025 14:33
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.indmarman.2025.03.006
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 9: Industry, Innovation, and Infrastructure
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