“Did you know that…” – Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store

Grassi, A orcid.org/0000-0002-7656-0480 (2023) “Did you know that…” – Facilitating cultural-centred conversations and embracing societal issues acknowledgement to draw consumers back in store. In: Global Marketing Conference Proceedings. 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. Global Alliance of Marketing & Management Associations , pp. 808-809.