Boereboom, A, Sheikh, M, Islam, T et al. (2 more authors) (2022) Brits and British Muslims and their perceptions of cultured meat: How big is their willingness to purchase? Food Frontiers, 3 (3). pp. 529-540. ISSN 2643-8429
Abstract
Consumer preferences regarding food in general, livestock meat and cultured meat among Muslim populations remains largely unknown, especially in a United Kingdom context. This is a significant gap in our understanding since foods that meet halal requirements have a major economical share of both the British and the global food market. The aim of this study is threefold: (1) gain insight into the perceptions of the broader British community and the Muslim demographic within it regarding food choice determinants, livestock meat, and cultured meat; (2) investigating similarities and differences within and between the two groups; and (3) model the willingness to purchase (WTPu) cultured meat for both populations. The British Muslim and the British non-Muslim population are very similar in their considerations about food in general, livestock meat and cultured meat. With regard to the willingness to purchase cultured meat, further product development and marketing strategies should focus on the same factor for both populations: the healthiness, safety, and nutritional characteristics of cultured meat.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. © 2022 The Authors. Food Frontiers published by John Wiley & Sons Australia, Ltd and Nanchang University, Northwest University, Jiangsu University, Zhejiang University, Fujian Agriculture and Forestry University. |
Keywords: | cultured meat, halal, meat consumption, Muslim, United Kingdom |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Languages Cultures & Societies (Leeds) > Arabic & Middle Eastern Studies (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 15 Jul 2022 15:15 |
Last Modified: | 25 Jun 2023 23:02 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/fft2.165 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:188846 |