Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755 and Li, Z orcid.org/0000-0003-2583-5082 (2021) Analysis of experiments to determine individual colour preference. Color Research and Application, 46 (1). pp. 155-167. ISSN 0361-2317
Abstract
Finding an efficient way to understand individual colour preference is important to researchers and designers. This article compares three research strategies to test individual colour preference including two research experimental environments (online and laboratory) and two research methods (multiple choice for N-alternative-forced-choice and multiple choice for rank-order). Three psychophysical experiments have been carried out. Participants were presented with six colour patches (red, orange, yellow, green, blue, and purple) arranged in a random order on a computer display. In the first two experiments (Online experiment and Laboratory experiment I), participants were asked to indicate which colour square they prefer most; in the third experiment (Laboratory experiment II), participants were asked to rank their colour preferences of the six colour patches. The similarity between the results obtained from two experimental environments provides some validation for the online protocol and suggests that online experiments could be used more often. Pairwise comparisons for individual colour preference between genders and nationalities were carried out, and it was found that male and female responses were significantly different; but there was no statistical significance between Chinese and UK participants. The results from Monte Carlo simulations suggested that the rank-order method should be preferred for individual colour preference studies involving small numbers of participants (especially less than 15 participants).
Metadata
Item Type: | Article |
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Authors/Creators: | |
Copyright, Publisher and Additional Information: | © 2020 Wiley Periodicals LLC. This is the peer reviewed version of the following article: Yu, L, Westland, S, Li, Z. Analysis of experiments to determine individual colour preference. Color Res Appl. 2021; 46: 155– 167. https://doi.org/10.1002/col.22589, which has been published in final form at https://doi.org/10.1002/col.22589. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | individual colour preference; research method; research strategy |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Engineering & Physical Sciences (Leeds) > School of Electronic & Electrical Engineering (Leeds) > Robotics, Autonomous Systems & Sensing (Leeds) The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 19 Oct 2020 11:15 |
Last Modified: | 22 Oct 2022 01:42 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1002/col.22589 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:166760 |