Thomas, M orcid.org/0000-0002-9590-0583 (2021) Multimodality and media archaeology: complementary optics for looking at digital stuff? Digital Scholarship in the Humanities, 36 (2). fqaa024. pp. 482-500. ISSN 2055-7671
Abstract
This article brings current core concerns of multimodality into dialogue with approaches identified with media archaeology. I begin by considering the development of multimodality in relation to the emphasis that media archaeologists place on non-linear and parallel histories, the relativity of ‘newness’, and cyclical thinking. I then move on to consider some of the respective conceptual undergirding of multimodality and media archaeology, focussing on key issues of materiality and media specificity, signs and signals, media convergence and commensurability. I argue that this juxtaposition brings fresh perspectives to the question of ‘mode’. Significantly, these are attuned both to social and formal considerations, but in ways that differ from both social semiotic orientations and other approaches to multimodality. Having considered these fundamentals, I turn to questions of interactivity, product, and process, and the blurring of boundaries between categories such as reading and writing. As a final intersection, I bring the growing interest in integrating quantitative, corpus-based methods in multimodal analysis into dialogue with the prioritization of the digital archive as a site of specific media archaeological interest with inherent potential for algorithmic manipulation. I conclude with some observations about the status of multimodality and media archaeology as communities and, more specifically, the potential for complementarity between them.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2020. Published by Oxford University Press on behalf of EADH. All rights reserved. This is an author produced version of an article published in Digital Scholarship in the Humanities. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Languages Cultures & Societies (Leeds) > Translation Studies (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 03 Mar 2020 12:33 |
Last Modified: | 18 Jul 2022 12:38 |
Status: | Published |
Publisher: | Oxford University Press (OUP) |
Identification Number: | 10.1093/llc/fqaa024 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:157913 |