Guo, B and Sismeiro, C (2020) Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data. In: Advances in Consumer Research. 50th Annual Conference of the Association for Consumer Research (ACR 2019), 17-20 Oct 2019, Atlanta, Georgia, USA. Association for Consumer Research , pp. 608-609.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This work is copyrighted by The Association for Consumer Research. Uploaded in accordance with the publisher's self archiving policy. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 27 Sep 2019 15:12 |
Last Modified: | 09 Jul 2020 14:29 |
Published Version: | https://www.acrwebsite.org/volumes/2552159/volumes... |
Status: | Published |
Publisher: | Association for Consumer Research |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:151380 |