Adami, E orcid.org/0000-0003-3651-919X (2018) Shaping the Social Through the Aesthetics of Public Places: The Renovation of Leeds Kirkgate Market. In: Tønnessen, ES and Forsgren, F, (eds.) Multimodality and Aesthetics. Routledge , New York , pp. 97-120. ISBN 9781351592765
Abstract
This chapter shows how social semiotic multimodal analysis can contribute to understanding the social dynamics beyond, and reflected by, the regulatory practices shaping the aesthetics of the visual landscapes of public spaces. The visual and material landscape of our urban environments has semiotic and social significance. The chapter examines the case of Kirkgate Market, in Leeds (UK), focusing on the changes in sign-making practices deriving from the undergoing renovation of the place, which is affected by increasing semiotic regulation in the institution's attempts to brand its image. It provides background information on Kirkgate Market. The chapter then introduces the semiotically unregulated character of the place before it underwent renovation, and analyses the changes in its visual landscape following renovation. It concludes by identifying the gains and losses produced in the change, in terms of semiotic practices and related social effects.
Metadata
Item Type: | Book Section |
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Authors/Creators: | |
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Copyright, Publisher and Additional Information: | This chapter is protected by copyright, All rights reserved. This is an author produced manuscript of a chapter published by Routledge in Multimodality and Aesthetics on 21 Sep 2018, available online: https://doi.org/10.4324/9781315102665. |
Keywords: | Van Leeuwen; Semiotic Resources; Semiotic Technologization; Social Semiotic; Semiotic Artefacts; Aesthetic Experience; Kirkgate Market; Semiotic Modes; Theo Van Leeuwen; Double Spread; Everyday Aesthetics; Lost Thing; Multimodal Composing; Memorial Monuments; Digital Scrapbooks; Song Reader; Multimodal Communication; Multimodal Analysis; Intermodal Relations; Instagram Filters |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Languages Cultures & Societies (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 15 Apr 2019 15:07 |
Last Modified: | 21 Mar 2020 01:38 |
Status: | Published |
Publisher: | Routledge |
Identification Number: | 10.4324/9781315102665 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:145054 |