The effect of decision time-length condition on consumer product-colour purchase decision

Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755, Li, Z orcid.org/0000-0003-2583-5082 et al. (1 more author) (2021) The effect of decision time-length condition on consumer product-colour purchase decision. Color Research & Application. ISSN 0361-2317

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2021 Wiley Periodicals LLC. This is the peer reviewed version of the following article: Yu, L, Westland, S, Li, Z, Xia, G. The effect of decision time-length condition on consumer product-colour purchase decision. Color Res Appl. 2021; 1– 11, which has been published in final form at https://doi.org/10.1002/col.22665. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: colour factors; packaging design; purchase decision; time-length condition
Dates:
  • Accepted: 13 March 2021
  • Published (online): 26 March 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Engineering & Physical Sciences (Leeds) > School of Electronic & Electrical Engineering (Leeds) > Robotics, Autonomous Systems & Sensing (Leeds)
The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Jul 2021 10:00
Last Modified: 16 Jul 2021 10:00
Status: Published online
Publisher: Wiley
Identification Number: https://doi.org/10.1002/col.22665

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