Items where authors include "Zaefarian, G."

Article

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (2025) Propensity score modeling for business marketing research. Industrial Marketing Management. ISSN 0019-8501 (In Press)

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2024) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science. ISSN 0092-0703

Koval, M., Zaefarian, G. orcid.org/0000-0001-5824-8445 and Iurkov, V. (2024) How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context. Industrial Marketing Management, 117. pp. 79-91. ISSN 0019-8501

Moshtari, M., Zaefarian, G. orcid.org/0000-0001-5824-8445 and Vanpouke, E. (2023) How Stakeholder Pressure Affects the Effectiveness of International-Local NGO Collaboration in Localization of Humanitarian Aid. Nonprofit and Voluntary Sector Quarterly. ISSN 0899-7640