Items where authors include "Zaefarian, G."

Article

Guenther, P., Guenther, M., Ringle, C.M. et al. (2 more authors) (2025) PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward. Industrial Marketing Management, 128. pp. 1-9. ISSN 0019-8501

Guenther, P., Guenther, M., Misra, S. et al. (2 more authors) (2025) Propensity score modeling for business marketing research. Industrial Marketing Management, 127. pp. 14-28. ISSN 0019-8501

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2024) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science. ISSN 0092-0703

Koval, M., Zaefarian, G. orcid.org/0000-0001-5824-8445 and Iurkov, V. (2024) How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context. Industrial Marketing Management, 117. pp. 79-91. ISSN 0019-8501

Moshtari, M., Zaefarian, G. orcid.org/0000-0001-5824-8445 and Vanpouke, E. (2023) How Stakeholder Pressure Affects the Effectiveness of International-Local NGO Collaboration in Localization of Humanitarian Aid. Nonprofit and Voluntary Sector Quarterly. ISSN 0899-7640