Items where authors include "Oguz, E."

Article

Oguz, E. orcid.org/0000-0002-9980-7757 and Marsden, J. orcid.org/0000-0002-4407-3389 (2024) Understanding copycat packaging: A systematic review and research directions. Journal of Product and Brand Management, 33 (8). pp. 986-999. ISSN 1061-0421

Marsden, J. orcid.org/0000-0002-4407-3389, Oguz, E., Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (2024) From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category. Journal of Brand Strategy, 13 (1). pp. 72-83. ISSN 2045-855X

Wang, M., Marsden, J., Oguz, E. et al. (1 more author) (2023) The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector. Journal of Marketing Development and Competitiveness, 17 (4). pp. 9-16. ISSN 2155-2843

Wang, M., Marsden, J. orcid.org/0000-0002-4407-3389, Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (2023) Exploring Sustainable Retail Experiences: Shall We Make It Fashionable? Sustainability, 15 (23). 16478. ISSN 2071-1050

Other

Thomas, B. orcid.org/0000-0002-5461-0491, Hamdache, H., Marsden, J. et al. (4 more authors) (2023) Mapping Creative Education. Open Innovations, Leeds, UK.