Newing, A, Clarke, G and Clarke, M (2014) Exploring small area demand for grocery retailers in tourist areas. Tourism Economics, 20 (2). 407 - 427 (21). ISSN 1354-8166
Abstract
This paper uses data from a major loyalty card scheme to draw insights about the characteristics of grocery expenditure by tourists. The authors explore the volume, value and composition of storebased visitor expenditure using consumer data from the loyalty card scheme. They focus on grocery spending at selected stores in Cornwall, a popular tourist destination in South West England. The loyalty card data provide a valuable source rarely available for academic investigations. The authors are able to analyse visitor spend by socio-economic and geodemographic characteristics, drawing a range of comparisons with residential demand from within the store catchment areas. They demonstrate that visitor grocery expenditure is complex and varies by store, destination and type of customer. The paper presents evidence to suggest that the current approaches used to estimate sales uplift and local-level economic impact from visitor demand are unable to account for the complexities of this form of expenditure. Based on these insights, the authors recommend that sophisticated modelling is employed to estimate the impact of visitor expenditure.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | Copyright (c) 2014 IP Publishing Ltd. Reproduced by permission. |
Keywords: | Cornwall; Economic impact; Grocery retail; Loyalty card data; Visitor expenditure |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Geography (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 13 Apr 2015 13:38 |
Last Modified: | 13 Apr 2015 13:38 |
Published Version: | http://dx.doi.org/10.5367/te.2013.0277 |
Status: | Published |
Publisher: | IP Publishing |
Refereed: | Yes |
Identification Number: | 10.5367/te.2013.0277 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:83955 |