Navigating Uncertainty in a Nascent Ecosystem: How Shifting Cognitive Frames Influence an Incumbent Firm’s Platform Scope Strategies

Putra, F.H.R., Khanagha, S., Pandza, K. orcid.org/0000-0002-6807-1812 et al. (1 more author) (Accepted: 2025) Navigating Uncertainty in a Nascent Ecosystem: How Shifting Cognitive Frames Influence an Incumbent Firm’s Platform Scope Strategies. Strategic Management Journal. ISSN: 0143-2095 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Strategic Management Journal, made available under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 14 November 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Date Deposited: 20 Nov 2025 15:14
Last Modified: 20 Nov 2025 15:14
Status: In Press
Publisher: Wiley
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