Enhancing Customer Engagement Through Artificial Intelligence Authenticity

Foroudi, P., Robson, M.J., Marvi, R. et al. (1 more author) (2025) Enhancing Customer Engagement Through Artificial Intelligence Authenticity. Journal of Product Innovation Management. ISSN: 0737-6782

Abstract

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Item Type: Article
Authors/Creators:
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© 2025 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: artificial intelligence, customer engagement, expectation, personalization, speciesism
Dates:
  • Accepted: 13 September 2025
  • Published (online): 28 September 2025
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Date Deposited: 29 Sep 2025 10:25
Last Modified: 29 Sep 2025 10:25
Status: Published online
Publisher: Wiley
Identification Number: 10.1111/jpim.70008
Open Archives Initiative ID (OAI ID):

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