INFUZE User Stories – What Users Need from Car Sharing Models

On the 1st of May 2025, a focus group with 7 Leeds residents was held where we explored perceptions of and preferences for various car sharing models among Leeds residents. Participants varied in age, gender, car ownership, transport habits, and needs, providing a broad spectrum of views. Based on the conversation, we developed a set of 12 user personas and stories to explore the social desirability of different car sharing models in and around Leeds. These personas reflect a diverse range of real needs, values, and barriers to car sharing, drawn from direct quotes, lived experiences, and experiences of participants family, and friends. These personas help highlight how different car sharing models align—or clash—with people's needs, values, and lifestyles, and would be helpful when co-designing solutions to think of and empathise with other people’s needs and experiences.