“A sporty, healthy twist?”:Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices

Nicholls, Emily orcid.org/0000-0002-6013-9560 (Accepted: 2025) “A sporty, healthy twist?”:Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management. ISSN 0267-257X (In Press)

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Item Type: Article
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This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Dates:
  • Accepted: 1 April 2025
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > Sociology (York)
Depositing User: Pure (York)
Date Deposited: 03 Apr 2025 12:00
Last Modified: 03 Apr 2025 12:00
Status: In Press
Refereed: Yes
Open Archives Initiative ID (OAI ID):

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