Madrid-Morales, D. orcid.org/0000-0002-1522-5857 and Wasserman, H. (2025) Cynical or critical media consumers? Exploring the misinformation literacy needs of South African youth. African Journalism Studies. ISSN 2374-3670
Abstract
Media and information literacy (MIL) has long been part of academic curricula in many parts of the world, including South Africa. More recently, the rise of misinformation on the continent has emphasised the importance of including misinformation literacy (ML) skills into these programmes. Such skills involve distinguishing different types of inaccurate content, authenticating online information, and using technology to verify images/videos. Drawing on focus group discussions at eight South African universities, and six interviews with educators, this paper explores responses to a new ML curriculum developed by Africa Check, a fact-checking organisation. Findings reveal two distinct reactions to in-class discussions about misinformation and its consequences. After engaging with the material, some students described themselves as more critical media consumers, recognising the media as a contested space where certain sources are more reliable. Others, however, exhibited a high degree of cynicism, unable to identify any trustworthy information source and showing signs of becoming “news avoiders”. These findings underscore the need to develop curricula that empower critical media consumption while addressing the risks of fostering cynicism. We offer recommendations for advancing ML and hypothesise why some students may lean towards blank distrust and disengagement with the media.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2025 The Author(s). Co-published by Unisa Press and Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent. http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Keywords: | misinformation literacy; South Africa; scepticism; media and information literacy; media trust |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Journalism Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 31 Mar 2025 11:55 |
Last Modified: | 31 Mar 2025 11:55 |
Status: | Published online |
Publisher: | Taylor and Francis Group |
Refereed: | Yes |
Identification Number: | 10.1080/23743670.2025.2475761 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:225032 |
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Licence: CC-BY-NC-ND 4.0