Investigating Objective and Subjective Factors Influencing the Frequency and Purpose of E-Scooter Trips

In this study, for the first time in the literature as far as we are aware, we model e-scooter use frequency and use purpose jointly, allowing for multiple use purposes. In doing so, we consider individual and household sociodemographics and psycho-social lifestyle considerations, as well as a residential location indicator. The analysis uses data collected through a survey of e-scooter users in Washington, D.C., U.S., administered electronically between September 2021 and December 2022. The results from our analysis indicate that gender, income earnings, motorized vehicle ownership in the household, a green lifestyle propensity, and a positive perception of e-scooters, in general, are the most important determinants of use frequency. Also, there are distinct demographic groupings between e-scooter use for hedonic (leisure and tourism-related) pursuits and utilitarian (shopping, work/appointments, and transit connections) pursuits. By understanding how changes in key influencing variables can affect use frequency and purpose, we provide richer insights for policy and initiatives involving frequency and integration, perceptions and marketing, sustainability, equity and accessibility, and mixed land-use practices.