The politics of blame-seeking: strategic antagonism, effective alignment and benefitting from backlash

Why would a politician ever want to be blamed? Under what contextual conditions might blame-seeking behaviour emerge as a rational strategy? What tactics, tools and strategies might they deploy? Where is the empirical evidence of blame-seeking in action and why does it matter? These are the questions this article engages with as it challenges the long-standing ‘self-evident truth’ within political science that blame-is-bad. We argue that a new ‘blame game’ has emerged in which blame generation is deployed not solely to taint opponents but also to demonstrate the blame-seeker’s willingness to challenge convention, break the rules, or side with the marginalized. In a broader context characterized by democratic dissatisfaction, anti-political sentiment and affective polarization, we suggest that blame-seeking assumes a powerful symbolic and performative dimension. Antagonizing certain sections of society and then harnessing the backlash provides a powerful political strategy which challenges traditional scholarly assumptions about credit and blame existing in a zero-sum relationship. We illustrate these arguments using the case of Boris Johnson’s rise to the British premiership. A focus on blame-seeking, we suggest, expands our understanding of what politicians say and do to achieve their goals in polarized political contexts.