The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction:A social actor perspective

Zhan, Yuanzhu, Xiong, Yangchun orcid.org/0000-0001-7183-8917, Han, Runyue et al. (2 more authors) (2024) The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction:A social actor perspective. International journal of information management. 102768. ISSN: 0268-4012

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Item Type: Article
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Copyright, Publisher and Additional Information:

Publisher Copyright: © 2024 The Authors

Keywords: AI in B2B marketing,Customer complexity,Event study,Industry dynamism,Social action theory
Dates:
  • Accepted: 31 January 2024
  • Published (online): 27 March 2024
  • Published: 1 June 2024
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 04 Mar 2024 15:20
Last Modified: 25 Jul 2025 15:00
Published Version: https://doi.org/10.1016/j.ijinfomgt.2024.102768
Status: Published
Refereed: Yes
Identification Number: 10.1016/j.ijinfomgt.2024.102768
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Description: The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Licence: CC-BY 2.5

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