Rethinking multicultural marketing as a vehicle of social inclusion and conviviality

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Cui, C. (2017) Rethinking multicultural marketing as a vehicle of social inclusion and conviviality. In: Proceedings of the Academy of Marketing Conference 2017. Academy of Marketing Conference 2017, 03-06 Jul 2017, Hull, UK. Academy of Marketing ISBN 978-1-5272-1271-8

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Item Type: Proceedings Paper
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© 2017 Academy of Marketing.
Dates:
  • Published: 3 July 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 26 Mar 2019 13:53
Last Modified: 26 Mar 2019 13:57
Status: Published
Publisher: Academy of Marketing
Refereed: Yes
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