Newing, A orcid.org/0000-0002-3222-6640, Clarke, G and Clarke, M (2018) Applied spatial modelling for retail planning in tourist resorts. International Journal of Retail and Distribution Management, 46 (11 / 12). pp. 1117-1132. ISSN 0959-0552
Abstract
Purpose: The purpose of this paper is to demonstrate that applied spatial modelling can inform the planning, delivery and evaluation of retail services, offering improvements over traditional retail impact assessment (RIA), especially within localities which experience seasonal fluctuations in demand.
Design/methodology/approach: The paper first describes a new theoretically informed tourist-based spatial interaction model (SIM) which has been custom-built and calibrated to capture the dynamics of the grocery sector in Cornwall, UK. It tests the power of the model to predict store performance for stores not used in the original calibration process, using client data for a new store development. The model is operationalised for the evaluation of various retail development schemes, demonstrating its contribution across a full suite of location decision making application areas.
Findings: The paper demonstrates that this highly disaggregate modelling framework can provide considerable insight into the local economic and social impacts of new store developments, rarely addressed in the retail location modelling literature.
Practical implications: Whilst SIMs have been widely used in retail location research by the private sector, the paper shows that such a model can have considerable value for public sector retail planning, a sector which seemed to have abandoned such models from the 1980s onwards, replacing them with often very limited and crude RIA.
Originality/value: The ability to review the forecasting capabilities of a model (termed post-investment review) are very rare in academic research. This paper offers new evidence that SIMs can support the RIA process.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © Emerald Publishing Limited 2018 Published by Emerald Publishing Limited Licensed re-use rights only. This is an author produced version of a paper published in International Journal of Retail and Distribution Management. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Tourism; Grocery retailing; Retail impact assessment; Service planning and evaluation; Spatial interaction modelling |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Geography (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 19 Oct 2018 13:10 |
Last Modified: | 28 Nov 2018 16:04 |
Status: | Published |
Publisher: | Emerald Group Publishing |
Identification Number: | 10.1108/IJRDM-10-2017-0253 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:137156 |