Lugo-Ocando, J and Ruiz-Mora, I (Accepted: 2016) CSR needs to talk to public relations if it wants to make sense in the digital age: Lessons from Spain. In: Lindgreen, A, Vanhamme, J, Maon, F and Watkins, R, (eds.) The use and effectiveness of CSR communications through digital platforms. Gower Publishing , London (Unpublished)
Abstract
Recent research carried out in Spain suggests that Corporate Social Responsibility (CSR) departments tend to downplay existing and potential contributions from public relations professionals. This chapter examines the reasons for this and the implications for the wider issue of CSR management. The chapter is based on research conducted in Spain which suggest a gap between normative claims around the need to incorporate professional communication in CSR and practice. It also highlights important imbalances in terms of gender.
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Editors: |
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Keywords: | Corporate Social Responsibility (CSR); Public relations; Professional communication; Spain; Gender; Organisations; IBEX |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 06 Jun 2016 09:05 |
Last Modified: | 28 Feb 2024 13:50 |
Status: | Unpublished |
Publisher: | Gower Publishing |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:97649 |