Nash, K and Corner, J (2016) Strategic impact documentary: Contexts of production and social intervention. European Journal of Communication, 31 (3). pp. 227-242. ISSN 0267-3231
Abstract
The past decade has seen the emergence of a new kind of documentary making that marries documentary storytelling and the principles of strategic communication. Strategic impact documentary is a transmedia practice that aims to achieve specific social change by aligning documentary production with online and offline communications practices. The contemporary media environment is one in which a wide range of organizations work to achieve their political and social goals through the media. This article highlights key characteristics of an emerging form of professional documentary production, drawing attention to formal development and changing contexts of production and the implications of this for our understanding of the link between documentary and social change.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2015, The Authors. This is an author produced version of a paper accepted for publication in European Journal of Communication. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | civic orientation; documentary; power; social change; strategic communication |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 06 Jan 2016 12:22 |
Last Modified: | 15 Jan 2018 21:09 |
Published Version: | http://dx.doi.org/10.1177/0267323116635831 |
Status: | Published |
Publisher: | SAGE Publications |
Identification Number: | 10.1177/0267323116635831 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:93238 |