Moss, G, Kennedy, H, Moshonas, S et al. (1 more author) (2015) Knowing your publics: the use of social media analytics in local government. Information Polity, 20 (4). pp. 287-298. ISSN 1570-1255
Abstract
The analysis of social media data promises significant new ways of knowing publics, but an understanding of the value of social media analytics for different organizations in practice is only just emerging. Drawing on research conducted with two city councils in the UK, this article examines the current and potential use of social media analytics in local government. We outline a range of purposes that social media analytics might serve — from communication and public relations to public consultation and engagement — and consider the factors that shape or are likely to shape how analytics tools are adopted. We conclude by pointing to a democratic dilemma facing local government: at a time of austerity measures and financial constraints, reaching out to the public and fostering public engagement becomes more important just as councils have fewer resources to invest in it.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2015, IOS Press. This is an author produced version of a paper published in Information Polity. Uploaded in accordance with the publisher's self-archiving policy. The final publication is available at IOS Press through http://dx.doi.org/10.3233/IP-150376 |
Keywords: | Social media, digital data, analytics, public engagement, local government. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Funding Information: | Funder Grant number EPSRC UNSPECIFIED |
Depositing User: | Symplectic Publications |
Date Deposited: | 18 Nov 2015 16:32 |
Last Modified: | 15 Jan 2018 22:51 |
Published Version: | http://dx.doi.org/10.3233/IP-150376 |
Status: | Published |
Publisher: | IOS Press |
Identification Number: | 10.3233/IP-150376 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:91927 |