Ruiz-Mora, I, Lugo-Ocando, J and Castillo-Esparciac, A (2016) Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain. Public Relations Review, 42 (3). pp. 402-407. ISSN 0363-8111
Abstract
This article examines the type of contributions that public relations professionals make towards Corporate Social Responsibility (CSR) programmes, while discussing the issues and obstacles they face to enter into that professional area. To do so, the authors have looked at the top publicly owned companies in Spain, which are part of the so-called IBEX35®. The research included semi-structured interviews and interpretative analysis of official documents and reports. Our findings suggest that despite normative claims from CSR departments that downplay the importance of public relations in the design and implementation of CSR programmes, the empirical evidence suggests otherwise. In this context, our findings show important operational deficiencies and accountability deficits precisely because of the lack of public relations input in the design and implementation of these programmes.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2016, Elsevier. This is an author produced version of a paper published in Public Relations Review. Uploaded in accordance with the publisher's self-archiving policy |
Keywords: | Corporate Social Responsibility; Public Relations; Professionalism; Spain; Communication; Dialogue |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 02 Sep 2015 14:04 |
Last Modified: | 19 Jul 2017 00:34 |
Published Version: | http://dx.doi.org/10.1016/j.pubrev.2015.11.008 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.pubrev.2015.11.008 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:89368 |