Design Reinvention for Culturally Influenced Textile Products: Focused on Traditional Korean Bojagi Textiles.

This paper introduces the idea of design reinvention applied to traditional cultural textile products to facilitate the design of a contemporary offering that meets the needs of a specific market segment. The focus of this study is to develop a new design tool which will facilitate the translation of traditional Korean bojagi aesthetics into design concepts for modern fashion textiles relevant to young consumers. In order to apply the concept of design reinvention to the traditional bojagi, a new bojagi textile design tool and a bojagi website were developed. Using the tool, some of the applications were tested by fashion industry experts in the UK whose market are young global consumers. The findings resulting from the interviews suggested that the fashion bojagi samples could be successfully commercialized for the contemporary fashion market.