Co-creation and Participation as a Means of Innovation in New Media: An Analysis of Creativity in the Photographic Field

This study endeavors to shed some light on the notion of co-creation in the global context of new media user participation and its relationship with innovation. First, the different discourses surrounding the notion of co-creation will be discussed, which are mainly addressed to industry-oriented projects. Alternatively, a nondirected case study focused on digital photography will be presented, enabling an analysis of co-creation through the lens of the theories of creativity. Consequently, through connecting creativity with our fieldwork, we suggest that the transformation of a cultural field by means of co-creation can lead to innovations that affect the entire field.