Chen, CY, Cheung, TLV, LI, D et al. (1 more author) (2015) Effective simplification for logo design. In: Weber, C, Husung, S, Cascini, G, Cantamessa, M, Marjanovic, D and Bordegoni, M, (eds.) Proceedings of the 20th International Conference on Engineering Design (ICED15). 20th International Conference on Engineering Design (ICED15), 27-30 Jul 2015, Milan, Italy. , pp. 365-374. ISBN 978-1-904670-72-8
Abstract
As a graphic mark, logo applied by companies to aid public recognition and identification that it is traditionally applied on print advertisements and in recent years in digital devices. The logo recognition ability becoMES a challenge to make it readable in a small display. Therefore, there is a need for brands to ensure their logo is recognisable in different media. According some previous research, simplifying shape might be one of the solutions to increase the recognition ability that will be the core concept in this study. Therefore, this study seeks to investigate a systematic method to evaluate the level of simplicity. The result of experiment aims to provide a reliable and systematic measurement for logo recognition development in different media display and able to enhance the recognition ability before works be printed.
Metadata
| Item Type: | Proceedings Paper |
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| Authors/Creators: |
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| Editors: |
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| Keywords: | Design Informatics, Recognition, Simplification, Logo Design |
| Dates: |
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| Institution: | The University of Leeds |
| Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
| Depositing User: | Symplectic Publications |
| Date Deposited: | 28 Jun 2019 12:44 |
| Last Modified: | 28 Jun 2019 12:44 |
| Published Version: | https://www.designsociety.org/publication/38112/EF... |
| Status: | Published |
| Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:84855 |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)