Claiming ‘creativity’: discourse,‘doctrine’ or participatory practice?

Drawing on empirical work with a third sector community organisation in the UK and the young NEET adults (16–20  years old, ‘not in employment or education or training’) they ‘creatively’ work with, this paper explores the practices and meanings of creativity as they emerged through a project funded through public and third sector organisations. The paper argues that there is an increasing disjuncture between creativity as a process or method, evidenced in the approaches, practices and ethos of the community organisation I worked with, and the notion of creativity as productive outcome seen in wider policy. This is having an impact on the practices and values of community organisations, particularly as they are pushed to rationalise processes as a result of austerity measures. Indeed, in the era of wider public and third sector cuts, creativity as a process or method is becoming harder to sustain on a day-to-day basis.