Walmsley, B orcid.org/0000-0002-4536-5180 (2013) Whose value is it anyway? A neo-institutionalist approach to articulating and evaluating artistic value. Journal of Arts and Communities, 4 (3). pp. 199-215. ISSN 1757-1936
Abstract
The neoliberal agenda which has dominated the creative industries for the past few decades has engendered a range of problems for arts and cultural managers and policymakers. This article critiques the wholesale application of economic, business and management tools, theory and principles to arts and cultural organizations; it then proposes solutions to assist these organizations in creating, identifying and evaluating value on their own terms and in line with their missions and organizational objectives. The solutions proposed are generated by an application of the literature on arts management and evaluation, cultural policy and sociology and through qualitative research into audiences’ articulations of value.
The article reports and analyzes the responses of 34 semi-structured depth interviews on the value of theatre with participants drawn from audiences in the UK and Australia. It highlights the discrepancies between the neo-liberal, instrumental methods of evaluating value imposed on arts organizations by governments and the personal, intrinsic insights provided by audiences themselves. It argues ultimately for a balanced, neo-institutionalist approach to arts management and evaluation, which would evaluate organizational performance in line with artistic goals and objectives. In so doing, it makes a valuable contribution to the ongoing debate about cultural value and provides a creative, alternative evaluation framework for arts managers, marketers and cultural policymakers.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2013, Intellect. This is an author produced version of a paper published in the Journal of Arts and Communities. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Strategic Management; Arts Management; Cultural Value; Neo-institutionalism; Cultural Policy; Arts Marketing; Arts management |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 27 Jun 2014 11:28 |
Last Modified: | 13 Jan 2021 12:47 |
Published Version: | http://dx.doi.org/10.1386/jaac.4.3.199_1 |
Status: | Published |
Publisher: | Intellect |
Identification Number: | 10.1386/jaac.4.3.199_1 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:79371 |