Understanding Brand Value through Self-Congruity: Avatar-Based Gamified Virtual Try-On for Independent Fashion Designer Brands (IFDBs)

Li, Z., Peng, Q. orcid.org/0000-0003-2761-1189, Moore, E. orcid.org/0000-0003-4440-5969 et al. (1 more author) Understanding Brand Value through Self-Congruity: Avatar-Based Gamified Virtual Try-On for Independent Fashion Designer Brands (IFDBs). In: ReFashioning Futures, 13-14 Jul 2026, Nottingham, UK. (Unpublished)

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Item Type: Conference or Workshop Item
Authors/Creators:
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 28 Oct 2026 09:49
Last Modified: 28 Oct 2026 09:49
Status: Unpublished
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