Maintaining Luxury Brand Consistency in Algorithmic and Participatory Social Media Environments: A Cross-Platform Netnographic Study.

Hu, B., Siregar, Y., Marsden, J. orcid.org/0000-0002-4407-3389 et al. (1 more author) (Accepted: 2026) Maintaining Luxury Brand Consistency in Algorithmic and Participatory Social Media Environments: A Cross-Platform Netnographic Study. In: Academy of Marketing Conference Proceedings. Academy of Marketing Conference: Breaking Boundaries – Unlocking Potential (AM2026), 06-09 Jul 2026, Manchester, UK. . Academy of Marketing. (In Press)

Metadata

Item Type: Proceedings Paper
Authors/Creators:
Dates:
  • Accepted: 1 April 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 19 May 2026 16:28
Last Modified: 19 May 2026 16:28
Status: In Press
Publisher: Academy of Marketing
Open Archives Initiative ID (OAI ID):

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