Influencing Differently: How Chinese Male Beauty Influencers Develop Influencer Marketing Beyond Silicon Valley

Yang, S. orcid.org/0000-0003-2634-2028 and Waverley, J. (Accepted: 2026) Influencing Differently: How Chinese Male Beauty Influencers Develop Influencer Marketing Beyond Silicon Valley. Journal of Business Research. ISSN: 0148-2963 (In Press)

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This is an author produced version of an article accepted for publication in Journal of Business Research, made available via the University of Leeds Research Outputs Policy under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 6 May 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Date Deposited: 12 May 2026 14:23
Last Modified: 12 May 2026 14:23
Status: In Press
Publisher: Elsevier
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