A meta-analysis of the impact of social media content strategies: the moderating role of culture

Li, F. orcid.org/0000-0002-4883-1730, Leonidou, L.C., Chen, J. orcid.org/0000-0003-1162-1438 et al. (1 more author) (Accepted: 2026) A meta-analysis of the impact of social media content strategies: the moderating role of culture. Journal of International Business Studies. ISSN: 0047-2506 (In Press)

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Item Type: Article
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This is an author produced version of an article accepted for publication in Journal of International Business Studies, made available via the University of Leeds Research Outputs Policy under the terms of the Creative Commons Attribution License (CC-BY), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
Dates:
  • Accepted: 7 April 2026
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Date Deposited: 15 Apr 2026 12:28
Last Modified: 22 May 2026 15:19
Status: In Press
Publisher: Springer Nature
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 9: Industry, Innovation, and Infrastructure
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