Assessing the Value of Time Travel Savings – A Feasibility Study on Humberside.

It is expected that the opening of the Humber Bridge will cause major changes to travel patterns around Humberside; given the level of tolls as currently stated, many travellers will face decisions involving a trade-off between travel time, money outlay on tolls or fares and money outlay on private vehicle running costs; this either in the context of destination choice, mode choice or route choice. This report sets out the conclusions of a preliminary study of the feasibility of inferring values of travel time savings from observations made on the outcomes of these decisions. Methods based on aggregate data of destination choice are found t o be inefficient; a disaggregate mode choice study i s recommended, subject to caveats on sample size.