‘Grand designs?’ Investigating the cultural and spatial logics of Channel 4’s media hub workspaces in Leeds, Bristol and Glasgow

This article explores the evolving spatiality of media production through an analysis of recent developments in UK broadcaster Channel 4’s move to a multi-site operating model. Historically, media buildings have served as landmarks of power and influence, embodying the aspirations and identities of media organisations and, as such, offer a fruitful lens for the specific exploration of the spaces of contemporary media production. Through a detailed analysis of Channel 4’s decision-making process, site selections and the significance of the chosen buildings within areas with an urban regeneration focus, the study investigates the complex interplay between media industry dynamics, regional development policies, and wider political and economic forces. Drawing on a range of academic literature and evidence from media, industry and policy reporting, the article highlights the strategic motivations behind Channel 4’s decentralisation efforts, positioned by the organisation as an effort to address diversity in terms of nations and regions representation but significantly shaped by political factors. However, it also raises critical questions about the long-term sustainability, economic viability and cultural impact of these relocation decisions. The article discusses how Channel 4’s regional media spaces and decentralisation reflect the impermanence and crisis facing Public Service Media, emphasising the shifting power dynamics within the media landscape and the need for adaptive strategies in an increasingly volatile industry environment. By examining the evolving investment in media buildings, this research contributes to a growing body of research seeking to understand the complex dynamics shaping contemporary media landscapes and urban environments.