“A sporty, healthy twist?”:Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices

Nicholls, Emily orcid.org/0000-0002-6013-9560 (2025) “A sporty, healthy twist?”:Interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management. ISSN: 0267-257X

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Item Type: Article
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This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Dates:
  • Accepted: 1 April 2025
  • Published (online): 22 April 2025
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > Sociology (York)
Depositing User: Pure (York)
Date Deposited: 03 Apr 2025 12:00
Last Modified: 17 Sep 2025 04:15
Published Version: https://doi.org/10.1080/0267257X.2025.2495339
Status: Published online
Refereed: Yes
Identification Number: 10.1080/0267257X.2025.2495339
Open Archives Initiative ID (OAI ID):

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