Khara, A. orcid.org/0000-0002-8146-3781 and Curcio, G.O.F. orcid.org/0000-0003-0168-0901 (2024) Slum-Driven Design: Inclusion and Incursion Around Essential Entrepreneurship in Brazil’s Urban Favelas. Interface Communication Review, 2 (2). pp. 52-70. ISSN 2965-7474
Abstract
Understanding the complexity and potential of favelas around the world has been a challenge for entrepreneurs. Many have realized the potential for wealth generation in peripheral communities in cities like São Paulo or Mumbai. Startups based on design-based communication strategies quickly flourished. Such strategies are decisive for the success of these innovative business models, which overcome the difficulties and infrastructure impasses of these regions outside the cities. In this article, we present examples developed in Brazil, as part of collaborative research between FAUUSP and the School of Design at the University of Leeds.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2024 Interfaces da Comunicação. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY-NC-SA 4.0). |
Keywords: | Slum-driven design; Favela; Startups |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 31 Jan 2025 10:39 |
Last Modified: | 31 Jan 2025 10:39 |
Status: | Published |
Publisher: | Universidade de São Paulo |
Identification Number: | 10.11606/issn.2965-7474.v2i2p52-70 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:222656 |
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