Ridley, A.L. orcid.org/0000-0002-2676-7125 and Birchall, C. orcid.org/0000-0002-9712-7918 (2020) Evaluating data visualization: Broadening the measurements of success. In: Engebretsen, M. and Kennedy, H., (eds.) Data Visualization in Society. Amsterdam University Press , Amsterdam, The Netherlands , pp. 127-140. ISBN 9789048543137
Abstract
This chapter investigates the evaluation of data visualizations using observational research in an award-winning design studio. It outlines some professional and commercial forces that are involved in the shaping of evaluative strategies and identifies differences in methods and forms of evaluation in projects with different aims and intended audiences. The research showed that alongside quantitative headline figures of consumption, such as audience reach and interaction, qualitative measures of audience experience—which consider the sociocultural context of consumption—were sometimes included in evaluation strategies, but this varied between projects depending on the level of access to, and knowledge about, the audience. This chapter highlights the importance of such measures, outlines attempts to develop them, and comments on the potential to do so.
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Item Type: | Book Section |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | This item is protected by copyright. This Book Chapter is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0) |
Keywords: | Evaluation; Data visualization; Sociocultural context; Audience; Design studio; Observation |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Media & Communication (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Nov 2024 14:30 |
Last Modified: | 12 Nov 2024 14:30 |
Status: | Published |
Publisher: | Amsterdam University Press |
Identification Number: | 10.5117/9789463722902 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:219436 |
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