Unpacking when and how customer involvement as co-developer affects supplier new product performance

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2024) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science. ISSN 0092-0703

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Item Type: Article
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© The Author(s) 2024. This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords: Customer involvement, New product development, Organizational learning, Social capital, Market experience
Dates:
  • Published (online): 14 November 2024
  • Accepted: 20 October 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 07 Nov 2024 16:43
Last Modified: 27 Nov 2024 11:34
Status: Published online
Publisher: Springer
Identification Number: 10.1007/s11747-024-01066-1
Sustainable Development Goals:
  • Sustainable Development Goals: Goal 9: Industry, Innovation, and Infrastructure
  • Sustainable Development Goals: Goal 17: Partnerships for the Goals
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